NIVEA x Vogue x By Johnny – Product Launch Campaign
Role: Creative Direction · Campaign Concept · Content & Asset Development
To promote NIVEA’s Black & White deodorant range, we developed a collaborative campaign with Vogue and fashion label By Johnny, bringing together skincare innovation and bold Australian design.
The campaign launched with a set of limited-edition bottles, styled in line with By Johnny’s distinctive aesthetic — merging fashion and function through a clean, graphic lens.
Content included:
• Hero video series
• Vogue print and digital features
• Digital advertising
• Social media content
The creative direction focused on elevating the product narrative through high-fashion storytelling — positioning the deodorant as both protective and style-conscious.
Photographer: Dunkan Killick
Director: Joshua Heath
Music: Joaquim Cornejo, Gotopo
Publication: Vogue
Discipline(s): Art Direction, Video production, Print, Digital, Photoshooting, Social content
