David Jones – Tableware Campaign

A bespoke digital and print campaign created for David Jones, showcasing their latest tableware collection through elevated, design-led storytelling.

The creative direction focused on texture, tone, and composition - presenting the pieces in a refined, aspirational setting that reflected the brand’s premium positioning. The result was a cohesive visual suite that brought modern entertaining to life across both digital platforms and in-store print.

Publications: Delicious

Photographer: Nigel Lough

Stylist: Kirsten Jenkins

Discipline(s): Art Direction, Print, Online articles