Newpath Hypnotherapy – Brand Identity & Website
Role: Brand Strategy · Visual Identity · Web Design · Content Creation
Newpath Hypnotherapy offers a modern approach to healing through clinical hypnotherapy and NLP, helping individuals create long-term change through mindset work and emotional clarity.
The brand identity I developed reflects the inner journey of transformation - embracing the duality, complexity, and emotional depth that comes with personal growth. A soft yet rich colour palette, layered textures, and playful visual cues were used to capture both the science and sensitivity of the practice.
Deliverables included:
• Logo design & visual identity
• Website design & SEO optimisation
• Business cards, leaflets & print collateral
• Social media content & strategy
The result is a cohesive, emotionally intelligent brand suite designed to feel warm, trustworthy, and reflective of the personal journey each client embarks on.
Discipline(s): Branding, Art Direction, Strategy, Social media, Website design, SEO, Print
