Visit Victoria – Michelle Brasier video content
Role: Art Direction · Concept Development · Storyboarding · On set direction · Design Oversight
This video series was developed to set a new cultural direction for the nation - reestablishing Melbourne’s legacy of creativity through 4 pillars, fashion, music, comedy & hospitality. Produced for Visit Victoria, the film spotlighted Melbourne-based talents in a way that felt grounded, elevated, and emotionally resonant.
This film follows Michelle Brasier, a sharp, hilarious voice in Australia’s comedy scene. From the Melbourne International Comedy Festival to late-night sets in backstreet bars, her story maps onto the rhythm of the city itself — unpredictable, clever, and full of heart.
Each film was delivered as a 5-minute short with social cutdowns. Creative oversight spanned concept development, scripting, storyboarding, direction, and post — ensuring the tone, texture and tempo captured Melbourne’s distinct cultural identity.
Videographer: 64 production
Discipline(s): Art Direction, Digital, Social media, Video production, Graphic design, Animation