NIVEA x Vogue x We Are Kindred – Product Launch Campaign
Role: Creative Direction · Campaign Concept · Content & Asset Development
To launch NIVEA’s Black & White deodorant range, we developed a collaborative campaign with Vogue and fashion label We Are Kindred, aligning the product’s clothing-protection benefits with the designer’s romantic aesthetic.
The campaign launched with limited-edition bottles designed in collaboration with the brand, supported by a full rollout of content across channels:
• Video series
• Vogue print and digital placements
• Digital advertising
• Social media content
The creative direction positioned the product at the intersection of fashion and function, delivering a cohesive brand story that felt elevated, editorial, and commercially resonant.
Photographer: Dunkan Killick
Director: Joshua Heath
Publication: Vogue
Discipline(s): Art Direction, Video production, Print, Digital, Photoshooting, Social content
