Visit Victoria – A.BCH video series

This video series was developed to set a new cultural direction for the nation - reestablishing Melbourne’s legacy of creativity through 4 pillars, fashion, music, comedy & hospitality. Produced for Visit Victoria, the film spotlighted Melbourne-based talents in a way that felt grounded, elevated, and emotionally resonant.

This film features Courtney Holm, founder of A.BCH - the world’s first fully circular fashion label. From corozo seed buttons to low-impact local manufacturing, every aspect of the brand’s story was mirrored in the film’s clean, considered aesthetic.

Published video here

Each interview was delivered as a 5-minute film, supported by 30- and 6-second cutdowns across social. Art direction spanned scripting, storyboarding, visual identity, on-set direction, and edit supervision - ensuring each piece aligned with the creative and strategic ambition of the campaign.

Videographer: 64 production

Discipline(s): Art Direction, Digital, Social media, Video production, Graphic design, Animation