Visit Victoria – Kaiit video series

This video series was developed to set a new cultural direction for the nation - reestablishing Melbourne’s legacy of creativity through 4 pillars, fashion, music, comedy & hospitality. Produced for Visit Victoria, the film spotlighted Melbourne-based talents in a way that felt grounded, elevated, and emotionally resonant.

This video follows musician Kaiit, whose journey through mentorship and live performance maps directly onto Melbourne’s iconic music scene. Her voice, her story, and her city form the emotional core of the piece.

Published video here 

Each interview was delivered as a 5-minute film, supported by 30- and 6-second cutdowns across social. Art direction spanned scripting, storyboarding, visual identity, on-set direction, and edit supervision - ensuring each piece aligned with the creative and strategic ambition of the campaign.

Videographer: 64 production

Discipline(s): Art Direction, Digital, Social media, Video production, Graphic design, Animation