Spring Fling – Seasonal Cocktail Campaign

Spring Fling was conceived as a bold, distinctive campaign to promote Merivale’s seasonal cocktail range - a playful invitation for guests to step outside their usual drink orders and discover something new.

The creative strategy centred around curiosity and exploration, encouraging patrons to embrace the season with fresh flavours and unexpected combinations. I developed the campaign concept, directed the shoot, and oversaw the production of all deliverables alongside my team - ensuring cohesion across print, digital, and in-venue assets.

The result was an enticing, visually rich campaign that elevated the cocktail offering into a moment of discovery, sparking conversation and enhancing the overall guest experience.

Published article here

Photography & Videography : Buffet Digital