InVinus – Brand Identity -Photography & Creative Direction
Role: Brand Identity · Design · Website · Photography & Content
InVinus is a boutique Italian wine importer based in Sydney, specialising in natural, organic, and biodynamic wines. The brand’s ethos is rooted in authenticity, craftsmanship, and a deep connection to terroir.
My role was to shape a visual identity that reflects the richness and integrity of the wines - pairing modern clarity with artisanal depth.
Creative responsibilities included:
• Logo design & full visual identity
• Website design & SEO optimisation
• Photography & social media content
• Printed collateral: stationery, wine catalogues, packaging
The result is a cohesive brand experience that feels thoughtful, elegant, and grounded - designed to honour the heritage of Italian winemaking while appealing to a new generation of wine lovers.
Discipline(s): Branding, Art Direction, Visual Identity, Photography, Graphic design, Print, Digital, Strategy, Social media, Website design, SEO
