Fred’s – Venue Photography Direction
Role: Visual Language Development · Art Direction
For Fred’s, a moody and rustic farm-to-table restaurant, I developed a photographic style that feels earthy, intimate, and textural — capturing the rhythm of open-fire cooking and seasonal ingredients.
The imagery evokes a sense of warmth and authenticity, reflecting the venue’s focus on honest food and a deeply tactile dining experience.
Photographer : Steven Woodburn
