An event and video content campaign developed to celebrate the first harvest of Cobram Estate’s extra virgin olive oil, in partnership with Donna Hay.
The creative direction focused on capturing the freshness, seasonality, and provenance of the product through beautifully styled storytelling. I oversaw the event concept, content production, and visual execution - ensuring the campaign felt warm, natural, and distinctly premium across all touchpoints.
Published article here
Videographer: 64 production
Stylist: Emmaly stewart
Discipline(s): Art direction, Print design, Graphic design