NIVEA x Vogue x Lyn-Al – Product Launch Campaign
Role: Creative Direction · Campaign Concept · Content & Asset Development
To launch NIVEA’s Black & White deodorant range - designed to protect clothing from marks - we created a collaborative campaign in partnership with Vogue and emerging fashion label Lyn-Al.
The campaign began with the release of limited-edition deodorant bottles designed in alignment with Lyn-Al’s distinctive aesthetic, establishing a seamless link between function and fashion. The creative direction centred on elegance, minimalism, and duality - reflecting the black-and-white concept across all visual touchpoints.
Execution spanned a full video content series, Vogue print and digital placements, paid media, and social media assets, each reinforcing the message of beauty and garment protection with modern edge. Every element was designed to feel editorial, elevated, and culturally relevant.
Photographer: Dunkan Killick
Director: Joshua Heath
Music: El Buho
Publication: Vogue Australia
Discipline(s): Art Direction, Video production, Print, Digital, Photoshooting, Social content
