Nivea - By Johnny

To promote the black & white deodorant range from Nivea which protects clothing, we created a collaborative campaign between Nivea, Vogue and ByJohnny. The campaign started with the launch of the limited edition deodorant bottles, designed in accordance with Johnny’s aesthetic.

A video content series, Vogue print and online assets, digital ad campaign & social media content were deployed to promote the launch of the products.

Photographer: Dunkan Killick
Director: Joshua Heath
Music: Joaquim Cornejo, Gotopo

Publication: Vogue

Discipline(s): Art Direction, Video production, Print, Digital, Photoshooting, Social content