Elen Le Glanic | Art Director
Rebranding of one of Melbourne’s most prestigious addresses.
On the 33rd floor of 367 Collins Street, there have been five pairs of falcons since 1991. We used those symbols to communicate spirit of leadership, pride, excellence and beauty through the rebranding. The rebrand included logo design, visual identity, brand guidelines, launch campaign, leasing brochure.
Paper artist: Benja Harney
Illustration: Kareena Zerefos
Discipline(s): Art Direction, Branding, Print collaterals, Photoshooting, Graphic design