Elen Le Glanic // Art Director

Petit Bateau // Poisson d'Avril

Petit Bateau is the iconic French brand well known for their kids fashion apparel. Each year they celebrate April Fools' Day, and turn it into their biggest event. As sticking fish in the back of someone you fool is the French way to celebrate 1st of April, it was all natural to create a special edition of Tees. Petit Bateau printed more than 500 000 samples of stickers, and turned their window stores into animated fish factories.

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Photo - Europe